SINCE 2016
ABOUT
Commercial furniture sits at the intersection of design, human experience, and complex procurement. With 10 years of experience across dealerships, manufacturing, and operations in London's Clerkenwell, we built Insydr to put that expertise to work for you.
We've delivered for major investment funds, landlords, hotel chains, and sports stadiums — and we know what it takes to get complex procurement over the line.
We work with stretched procurement teams, startups, scale-ups, and independent consultants who need senior-level support without the headcount.
Our fractional model is built on trust, focus, and long-term partnership — because your growth is indexed to ours.
Sales Support & Project Management
Your sales process, built and backed – from pitch to close Sales Support is a highly multifaceted role, which involves Technical Administration and Coordination at all stages of the project. What we do: • Pre-Sale Administration, which includes everything from tender writing, specification, pricing, building alternative specifications, sample collating, finishes meetings, organising and attending showroom visits, tracking changes • Post – Sale Administration – placing orders with suppliers, checking order confirmations, tracking orders, booking in Delivery and Installation, flagging any issues • Delivery and Installation Coordination, on-site presence, snag reporting • Close Out phase, ensuring contra charges have been captured, and any snags have been resolved • Optional Profit and Loss Analysis and Profit Performance Report • Handed back to you/your team What you get: • Increased Sales Productivity Salespeople spend more time building relationships and closing deals instead of preparing quotes or chasing suppliers. • Improves Accuracy Detailed quotations, specifications, and compliance checks reduce costly errors, reorders, and margin leakage. • Faster Response Times Well-prepared proposals and pricing go out quickly, which improves win rates — especially in competitive tender situations. • Better Margin Control Sales Support helps structure pricing correctly, manage discounts, and protect profitability. • Stronger Project Coordination Clear handovers between sales, procurement, and installation reduce delays and miscommunication. • Enhanced Client Experience Clients receive polished proposals, accurate lead times, and smoother project delivery. Best For: • Busy Teams that need additional Help • Consultants who work with subcontractors • Interior Design/Architectural • Practices that want to get involved with the furniture procurement • Start-ups and Scale Ups
Business Development
You Close the Deals. We’ll find them. What we do • Map the market — identify your best-fit target accounts in commercial furniture and adjacent sectors • Build a targeted prospect list with decision-maker contacts • Revisit your existing prospect list, and reintroduce and reconnect your business with them • Execute cold outreach on your behalf — emails, LinkedIn, calls • Qualify opportunities and warm them up before handing them over to you • Track and report on pipeline activity and conversion What you get • A qualified pipeline of real opportunities — not just a spreadsheet of names • Market intelligence on where your best growth opportunities lie • More conversations with the right people, without the founder doing all the legwork • A repeatable BD process you can scale Best For Businesses that are great at closing but struggle to generate consistent new opportunities
Systems, Automations & AI Advisory
Work Smarter. The right tools, ser up the right way What we do • Audit your current tools, workflows, and technology stack Identify where time is being wasted or processes are manual and inefficient • Recommend and implement the right systems — CRM, project management, reporting, and AI tools • Build automations that remove repetitive tasks from your team's plate • Train your team on how to use what's been built What you get • A leaner, more efficient operation — less time on admin, more time on growth • Practical AI and automation tools that your team will actually adopt • Clarity on your tech stack — no more paying for tools you don't use • A business that runs better, even when you're not in the room Best For Businesses that know they should be using better tools but don't know where to start — or have tried and failed to get adoption.
Talent Acquisition
Low Volume. High Impact. The right hire, every time What we do • Define exactly what you need — the role, the profile, the culture fit • Source candidates from within and beyond the commercial furniture industry • Manage the process end-to-end — screening, interviews, shortlisting • Advise on offer structure, compensation, and onboarding • Deliver initial training and onboarding support for the successful hire What you get • A hire that was worth making — the right person, in the right role, set up to succeed • A clear role brief and hiring process you can reuse • Onboarding support that gets your new team member productive faster • Reduced risk of a costly mis-hire Best For Founders who need to make an important hire but don't have an HR function — and can't afford to get it wrong. Established businesses that want more than just an introduction to a candidate.
Our approach
Our Approach
01
Discovery Call
A no-pressure conversation to understand your business, your challenges, and whether we're the right fit for each other
02
Scope
A clear brief and a structured plan to move forward
03
How you work
We embed into your team, and learn how you work
04
Deliver Results
Execute with full transparency until the project is complete
- HEAD OF SALES, LONDON DEALERSHIP
EXPERIENCE WORKING AT
DAS BUSINESS FURNITURE
THE CONTRACT CHAIR CO
MADE.COM
CLIPPINGS
HEAL’S
CAST FURNITURE